Ro.Fintech – General Secretary
Iulia has 17 years experience in business development and B2C distribution coordination in financial services in large multinational corporations. She is experienced in product and business line origination, set-up, restructuring and reorganisation, as well as successful implementation of large transversal projects with strong IT components.
Iulia believes in data driven decision making, and along her career she designed and set up sales metrics and management systems, as well as customer journey processes, actions and KPIs, from onboarding to cross/upsale and retention or attrition prevention. She built strong commercial and distribution teams that delivered robust results in changing market conditions.
She spent her career creating ways in which clients would get better value from their financial services providers, be it through innovative products and services, optimized and efficient customer journeys or simply better personalized service.
In this position, she witnessed first hand how digital and technology solutions can improve efficiency and effectiveness in the organization, freeing up significant time spent on menial and repetitive work, to be used in far more creative ways, that helps propel the business forward and offers clients a first class experience. Iulia found this fascinating and wanted to be part of this transformation of work with the help of digital solutions. She is motivated by opportunities to build businesses that are sustainable, resilient and that can scale extensively.