Strategy Director | Founder at Heraldist | Helping tech brands thrive through Perception Engineering™
Since 2014, co-founder and Strategy Director of Heraldist, an independent strategic & creative consultancy founded in Berlin, Germany.
Before establishing Heraldist, I was the Head of Communication for all PepsiCo brands in Romania, being awarded Grand Effie, the world’s most important recognition for marketing excellence. Later on, I was appointed Head of Communication for Unilever brand Calve in Russia, then Head of Communication for the Coca-Cola Company’s brand portfolio for the Eastern European region, in charge of all marketing activities as well as Coca-Cola’s official sponsorship for the 2014 Winter Olympics in Sochi.